Brand targeting? Nissan’s got it covered

Over the past few years something special has been going on at Nissan. Once a maker of incredibly dull hatches, MPVs and family saloons, (bar the mad, bad GTR) it’s new automotive offerings are interesting, funky and good looking. Models like the Juke and Qashqai, one of Britain’s best selling cars, perfectly appeal to young…

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March PR Award

Rolls Royce, automotive, cars

This month’s PR award goes to a company whose products many of us can only dream of owning, Rolls-Royce. Not that the company needs anything in the form of a PR boost. The luxury carmaker delivered 3,630 cars to customers in 2013, a 1.5% increase on 2012 and an all-time record. But Inside Rolls-Royce, broadcast…

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