Insight

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Spotting a newsworthy story

Unsure what to talk about? Every company has a story to tell. The skill lies in sorting out the wheat from the chaff and focussing your PR on newsworthy stories. Really think about what you are putting out into the media domain and take a look at these 5 pointers to help you understand what makes a great story.

Timing

Consumers, more so than ever before, receive the latest updates instantly so a story which was relevant yesterday may not be today. Discussing your involvement in a motorsport event or automotive show that occurred a month ago will be ignored.

Proximity

If your story relates to local communities and businesses, then make sure to target the relevant local press and publications. Is the story important nationally or internationally? Think carefully about where your story has relevance.

Unexpected

Anything out of the ordinary has the potential for great news. ‘Dog bites man’ isn’t news. But ‘Man bites dog’?! Now that’s a story. Has your business got any unusual automotive news? Have you contributed something new and exciting to the industry?

Continuity

Is an issue or topic that relates to your business already being discussed in the media and out in the public domain? Whether it is road safety campaign or general motoring advice, have your say and utilise your expertise and industry knowledge.

Personalisation:

Does your story have a ‘human interest’ angle? Does it relate to an individual in the organisation? Has anyone in the company achieved anything significant, such as raising money for charity?

These simple rules should give some extra zing to your news stories but if you need some extra inspiration or help in focusing your business’s news then get in touch with us. Email us at hello@redmarlin.co.uk or call us on 01926 832395.

 

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