Opportunity to think differently
When circumstances take an unexpected turn, it can be easy to make a rash decision that is regretted in the long term.
Indeed, while it might be tempting to reduce investment in marketing, PR and communications, just remember that your competitors are more likely shouting louder and fighting harder to win new business, with an eye on the end game as well as the here and now.
While ‘normality’ might still seem some way off, experience shows that those who are the bravest when things seem uncertain stand the best chance of doing well when things take an upturn.
In fact, independent research revealed that strong brands recovered nine times faster following the financial crisis in 2008.
So rather than shrinking back, consider investing in an increased level of marketing, PR and communications.
As Bill Gates once famously said:
“If I was down to my last dollar, I would spend it on public relations.”
PR can help raise your profile in a cost-effective manner, so you are best placed to take advantage when consumer confidence returns to previous levels.
Also, now is a time when lots of customers are waiting to see what’s around the corner so are closed to overt or direct selling.
A softer approach is needed. PR can help you engage effectively with prospective new customers and markets through an integrated campaign which spans online, digital, print and broadcast.
Many of our clients are still achieving impressive levels of media coverage in quality outlets, ensuring that their brand remains visible in the long term, and just as importantly, actually currently securing new business and sales leads.
For them, the importance that public relations can play, whatever the situation, cannot be underestimated.