Specialist automotive PR and marketing communications agency, Red Marlin, has been selected to launch Autobutler.co.uk, a brand new online concept in quality-assured car servicing, maintenance and repair.

The website is launching in the UK with a proven background in Germany, Sweden and Denmark, where it was founded. Since it was formed in 2010, Autobutler has built a network that includes a quarter of all garages and workshops in Denmark, and has sent its members more than 135,000 requests for jobs.

Commenting on the new partnership, Clive Thorpe, Autobutler’s UK sales director, who previously headed up online fast food aggregator, just-eat.co.uk, said: “We wanted to work with a team who are specialists in the field and who are able to properly execute a targeted campaign.

“It was important to us that we hired an agency with extensive automotive experience and media contacts in the UK and the Red Marlin team fitted the bill perfectly.”

The first stage of the ongoing campaign will be to target garages across the country in signing up to the website with a consumer campaign focusing on drivers coming later on this year.

Danny Rughoobeer, managing director, Red Marlin, added: “It’s great to be involved in such a revolutionary concept that combines the very best of online marketing and PR with our other great passion – cars and driving. Traditionally it has been a challenge for the garage trade to properly communicate with motorists. Autobutler’s services should help with this and we look forward to helping make it a great success in the UK.”