Warwickshire communications agency, Red Marlin, is helping to make the UK’s roads a safer place, having been selected as a key partner for a national road safety campaign which runs throughout October.

The campaign is being supported by hundreds of automotive businesses around the UK, who are all joining forces to educate drivers and improve their car-care habits in order to improve their safety on the road.

“It’s fantastic to be involved in such a meaningful project,” explains Danny Rughoobeer, managing director, Red Marlin. “It’s quite a responsibility to not only make sure we deliver high levels of exposure for our client, but also that drivers engage with the campaign so that we actually make a difference and improve standards on our roads. However, with our extensive automotive experience and some headline-grabbing initiatives, I’m sure the campaign will be a great success.”

To achieve high levels of awareness and participation, Red Marlin has helped to deliver a fully-integrated campaign, embracing online, broadcast and print media. It has utilised its network of industry, government and media contacts to develop a range of high-impact news stories, features and case studies that will generate considerable awareness, helping its client achieve their strategic objectives.

“We pride ourselves on delivering fresh, innovative and relevant work for clients and this campaign is no exception. We’ve embraced many online and social media tools as well as traditional print and broadcast media to deliver a fully-integrated approach. I look forward to seeing the fruits of our labour and will also take enormous satisfaction knowing that now only have we delivered some great work, but we’ve also helped to save lives,” concludes Rughoobeer.