Road Safety

Road safety is a critical message that underpins the entire automotive industry. Promoting safety technologies or campaigns requires sensitivity and authority. We discuss the communication strategies behind effective road safety initiatives. Explore our work in Road Safety communications.

Road safety campaigns
Can road safety campaigns learn anything from the DfT’s latest reported road casualty figures?
automotive PR agency Red Marlin looks at the road safety PR challenges of the new road safety proposals
The communications challenges for the UK’s new road safety strategy
The importance of tyre safety campaigns, from automotive PR agency Red Marlin
The importance of tyre safety campaigns to make our roads safer
Springtime road safety PR campaign
How to plan and execute a high-impact road safety PR campaign
motorcycle road safety
How communications can drive motorcycle road safety this spring
ULEZ was introduced in 2019, and has since been the topic of heated political debate.
Four motoring political battlegrounds which could influence the next election
pexels-photo-242276-web
8 ways to a great road safety campaign
cycling helmet
Is the ASA off it’s head?
M40 night
Red Marlin helps to drive national road safety campaign