Insight

Ice-cubes v3

There’s an art to staying cool on-line

Each year we all know that summer will come eventually but many are guilty of waiting for the heat wave to arrive before hiring an air-con unit. By the time it’s been delivered, often it’s too late the weather reverts back to milder, more temperate conditions.

While the air conditioning analogy might be a bit extreme, a similar comparison can also be applied to business where it most definitely pays to be proactive and to plan ahead, especially in today’s fast moving digital age.

One key area where you need to be the master of your own destiny is in your on-line communications strategy. Your PR activities need to be based around a longer-term strategy with clear objectives but you should also have the flexibility to adapt to changing situations and opportunities, while keeping in mind the bigger picture.

However, in today’s connected digital age, it’s thought that about half of small businesses still don’t have a website and many of those who do aren’t doing enough to make sure it’s working.

Or course, not every business needs a website but the internet is often the first place many of your potential customers will be looking to see what’s available so it’s important to not only manage your own website properly but also your wider online reputation.

Is ,your business engaging with the right people? Is your message being heard above your competitors? Are you maximising the benefits that come from the fast-paced environment that surrounds social media?

With extensive experience of managing the online reputation of a number of automotive businesses, Red Marlin can ensure your online communications strategy links is fully integrated with your traditional PR efforts to maximise your return. If you’d like to know more about how we can help boost your presence, why not give us a call on 01926 333245 or send a Tweet to @RedMarlinUK.

Let us do the hard work so you can chill!

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