Effective PR in a digital age will be the topic of discussion next week as Red Marlin has been selected to deliver a keynote presentation at one of Leamington Spa’s key networking events.

Aimed at providing practical PR advice for local SMEs in and around Warwickshire, the event will be take place at Althorpe Enterprise Hub and be hosted by Danny Rughoobeer, managing director of the specialist automotive communications agency.

Those attending will learn about how PR has evolved to encompass new technologies to communicate, perhaps most importantly through social media. Danny will offer a variety of tips and pointers that he has gleaned in his 15 year career in automotive marketing and communications.

“Successful PR practitioners need to be more versatile and accomplished than ever before. Gone are days of long lunches spent schmoozing journalists, shotgun-style press releases and the simple hope that your PR works,” comments Danny. “By giving some tips and pointers to other local businesses hopefully they can benefit in a practical way from our own experience.”