The importance of automotive videography for car brands

Automotive videography has an incredibly important role to play in the motor industry. 

From new car launches, to dynamic road tests, to demonstrating the complexities of highly technical engineering, video has the power to convey a message unlike any other. 

Our latest blog ‘focuses’ on some of the key benefits of this marketing tool. 

Automotive videography breaks language barriers 

The automotive industry spans every corner of the globe, meaning there are many people talking in a multitude of different languages. 

Video content, with the addition of visuals, subtitles or voice overs, can be produced and edited, so the same film is suitable for a wider target audience. It still delivers the same message, simply formatted differently at production stage. 

This is also a great chance to tailor content for different messaging in different markets, while maximising the return on investment from video assets. 

Footage that is adaptable 

The beauty of video is its versatility. For example, a video can either last for 10 minutes, or be edited to become 10 videos lasting one minute each. 

Of course, to capture 10 minutes of footage generally involves much more filming than that, but video allows the subsequent footage to be edited in a wide variety of time segments that are most appropriate for the channels where it will be shown, whether that is on social media, at an automotive or technology conference, or at a business pitch. 

The important thing is that the content must be suitable for where it is shown, for example, the audience on Tik Tok is very different to that found on LinkedIn. 

By creating video with a strategy in place, automotive brands can efficiently capture content that meets the needs of different audiences and channels. 

For example, this can include embedding video online, such as on a website, which can be hugely beneficial for SEO, including by keeping visitors on a website for longer and increasing engagement. 

Working with an expert in automotive videography 

For any videography project, getting expert guidance at the start is key. 

Speaking about the importance of video, Red Marlin’s videographer Oliver Dupont, says: “Videography is ideal for when you need to guarantee visibility and control the message, making it a vital component in the digital marketing toolbox. 

“It’s also cost-effective as videos can produced in a wide variety of styles, while being edited appropriately for use on a wide range of platforms.” 

Lights, camera, action 

If you would like to harness the power of videography, then it might be sensible to seek help from an experienced PR partner. 

To find out more about our video services, and for a no obligation chat, please get in touch.