Why every automotive business needs a digital marketing strategy

In today’s connected world that is increasingly online, it’s vital for automotive businesses, whatever their size, to have a digital marketing strategy. 

Being visible online allows organisations to connect with their target audiences, while increasing their brand awareness and driving sales. 

With such importance, we look at the key elements that automotive businesses need to consider, and implement, with a digital marketing strategy. 

Why does a digital marketing strategy matter? 

In a fiercely competitive online environment, successful automotive organisations are more likely to stand out in a crowded marketplace with a well thought out digital marketing strategy. 

They provide content that is useful and engaging for their target audience by ensuring it is relevant, has unique insight and is visually appealing. 

By consistently doing this through storytelling, these businesses build trust with their customers, who appreciate access to interesting, insightful and informative content. 

 Of course, it requires work to produce content that is unique and constantly up-to-date to reflect shifting landscapes, but without these efforts, organisations will find their online presence will quickly diminish. 

What tools can be used in digital marketing? 

There are a variety of elements to consider when implementing a successful digital marketing strategy, ranging from search engine optimisation (SEO), content creation, email marketing and social media management. 

First steps include keyword research, identifying the relevant words and phrases that an online audience is using when looking for services or products. 

These keywords, once identified, can be used to populate the website across various areas including the page headers, sub headers, while also being placed in the meta description. 

Another tactic for automotive organisations to boost their SEO, as well as by providing unique content, is with high domain backlinks on the website.  

Strong backlinks are rewarded by search engines as they give more authority to a website and can come from a variety of sources. This can include using digital PR to achieve backlinks with respectable websites, such as news outlets which have published a press release. 

Further benefits of a digital marketing strategy 

Other digital marketing benefits include being targeted and measurable, making it a vital component in the marketing mix for automotive organisations. 

Content can be uploaded or updated quickly, making it timely and relevant, while data capture is an important factor for lead generation, ultimately propelling the business forward.  

Do you need to think globally with a digital marketing strategy? 

The beauty of digital marketing is that it allows automotive organisations to connect with a global market. Borders are no longer a boundary when searching for new customers. 

This is especially true for the automotive industry, with marketplaces in all corners of the globe, and with an audience that researches and makes purchasing decisions online. 

However, for many automotive organisations, it’s also sensible to reflect on the importance of a local market and target customers within a specific geographical area, using tools like Google Business Profile to help build market leadership locally. 

Therefore, it is important for automotive organisations to take every opportunity to assist with their digital marketing strategy to stay ahead in search engine rankings. 

Other tactics to boost a digital marketing strategy 

As well as content creation, websites perform better if they are built to function as they should. 

Aspects to consider include making the website mobile friendly, recognising the limitations of smaller screens. 

The website should also be visually appealing, while focusing on the speed of the website will positively increase the user experience. 

Do you need help with a digital marketing strategy? 

If you need assistance with a digital marketing strategy, an experienced digital marketing partner could help define where you want to be, and build a plan to get there. 

To find out more about our digital marketing strategy work, and for a no obligation chat, please get in touch.