In the digital age, it is vital for businesses to have an online presence, with social media being one of the most popular and efficient ways to get messages out to potential clients and consumers. Email marketing campaigns may have fallen out of fashion; however, they are still just as relevant in 2022 as they were in 2002.

Knowing where to begin can be a daunting task, outlined below are some top reasons why you should still consider email marketing.

Connect with your audience

People who feel that they have a line of communication with a business often build brand loyalty as they feel appreciated. Email marketing makes it possible to directly communicate with your audience easily and at any time. This allows you the opportunity to learn more about your audience through surveys, provide a greater level of product or service detail and even generate interest for upcoming campaigns – this can aid in the generation of sales targets, new product line ups and set direction for future investment.

Right people, right time

Social media is a fantastic tool to advertise and target potential audience. However, this can be problematic as many users use ad blockers, meaning your message may not even be seen by the intended user. This could result in potential lost leads and reduced sales. Email marketing allows you to be more specific and, in some cases, more successful as people will always check their email, often on multiple devices and several times a day. This can improve the overall success of a campaign, as your communication will be near the top of the pile in when they next log in.

Provide more value for your audience

Providing high-quality products or services is one of the first key tasks for a business. Retaining these users is a close second. Email marketing allows you to cultivate and grow your loyalty base, which can be done even when customers aren’t making a purchase. Adding value to the experience can be done in various ways with discount codes, behind the scenes access or greater product detail being some of the more popular options. This not only aids in user retention but can result in a higher return on investment when it really matters.

While email campaigns may not be as fashionable or have the same levels of instant gratification attributed to social media campaigns, they can still play a significant role in your marketing and PR arsenal. The ability to carefully craft and tailor your businesses message to your target audience and perspective clients can have a much greater impact and be better value than a poorly executed social media and advert campaign.

If you need help tailoring your messages or are unsure where to start, then please email hello@redmarlin.co.uk or call 01926 832395 and we will be more than happy to help.