Toolkit 1

What’s in your toolkit? Part 2

This is the second instalment of ‘What’s in your toolkit?’ following on from Tuesday’s edition.

The last article previously looked at surveys, infographics and awards, check it out:

Today, attention focuses on how case studies, delivering on various platforms and a call to action can give an extra string to your bow.

The case for case studies

Providing a case study in your public relations material can be worth its weight in gold.

After all, being able to offer real life experiences of how your business, product or service has helped someone else gives it more weight than any amount of advertising can do.

It’s even better if you have a case study who is open and confident to speak to the media on your behalf.

Third-party endorsement is very powerful and can truly enhance a press release.

Spread the message

Media coverage is great and can help raise the profile of your business. But don’t stop by simply issuing a press release.

Use the opportunity to include the press release on your website and enewsletter, if you have one.

Also, spread the message on social media channels, so that no stone is left unturned!

Lights, camera, action

Including a call to action in your press release gives your audience a reason for visiting your website, interacting on social media, etc.

It could be that you want to highlight a particular event or offer, or simply drive traffic to your home page or Facebook site.

Make sure the website, social platform address (or even telephone number!) is included in the release.

There’s no guarantee that the media will use it, or even better include a direct link, but you have at the very least given it the best shot.


Next instalment is next week and looks at how planning ahead can pay dividends in your public relations activity.

For more information about a free one-hour PR audit for your business, or more guidance on ‘What’s in your toolkit?’, please email

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