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Insight
Very contented content
So, you want to populate your website with content to help build links and engage with customers.
At first glance it would appear a daunting task, but a few simple steps will ensure your content is fit for purpose.
What content is correct for my website?
To answer this, you need to know who your audience is, both primary and secondary influencers, and who you are trying to reach.
Your text must include words relevant to help search engine optimisation for that sector.
What to write?
Choosing a topic can often be the hardest part, however, if it’s something you have a genuine interest in then the words will flow freely.
But remember, just because it floats your boat don’t fall in to the trap of making it too inward looking. It still has to offer something of genuine interest to the reader from which they can take something away that is beneficial.
Constant stream
Another point to remember is to keep a regular stream of content ongoing. It might be once a day or once a week, but when you’ve started your regular postings then stick to it.
Forgetting to do it, or pushing it to the bottom of the to do list, will make it a chore and a job that you start to resent. Remember, at the end of the day, it should be fun!
Detective work
Now, you’ve got a topic and you’ve scheduled the time to write it. Next step is to research your subject to give it a cutting edge.
Of course, you are probably already an expert in your subject matter, so your own personal bank of information might already be enough. Meanwhile, adding some personal insights will give it an individuality that no one else can match.
Practical points
Inserting breaks and sub headers helps the flow of your content, you don’t want readers struggling as if reading some lengthy technical document! Inserting visuals will also give it an extra dimension.
Also, don’t forget to market your content when posted. Obvious places to start are LinkedIn and Twitter.
