Insight

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Why PR matters in tough times

After a year filled with an abundance of change, economic uncertainty, and with ‘normal life’ somewhere over the horizon, it might be tempting to cut overheads and budgets in areas such as marketing, PR, and communications.

But can you afford to lose your voice when your competitors are shouting louder and fighting harder than ever to get your business?

PR never stops

The media does not stop. Whether it’s on the BBC News App, Twitter, Sky News, or in the Metro newspaper, no matter what is going on in the world the media works 24/7.

PR is recognised for starting many of the conversations you see every day and is well suited to managing and monitoring current stories and trends, to ensure your business is a part of those discussions.

Cover every avenue

Now is a time when lots of customers are closed to overt or direct selling and are waiting to see what’s around the corner.

However, the proven power of PR and an integrated campaign which spans online, digital, print, and broadcast, could be the way to engage effectively with prospective new customers and markets.

Choose the right people

Any activities should make a clear strategic impact on your business and the effects must be evaluated properly.

Don’t accept an off-the-shelf proposal from an agency with little experience in your sector. Such oversights could leave you questioning the wisdom and return from your hard-earned investment.

Get in touch

If you think your company could benefit from multiple years of experience in public relations, then we’d love to have a chat. Why not give us a call on 01926 832395 or email us at hello@redmarlin.co.uk.

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