Insight

speed

Speed kills – not in this case!

You’ve heard the saying ‘strike while the iron is hot’. Well, for Red Marlin this couldn’t have been closer to the truth recently working with one of our clients.

To set the scene, news came to light which had a hugely interesting story behind it.

Indeed, it very quickly became apparent that it presented a gold-mine of opportunities but only if acted upon with the utmost speed and efficiency.

Red Marlin sprang into action to take control of the situation and make sure no stone was left unturned in securing the maximum media coverage for our client.

A press release was researched, written, approved and distributed by lunchtime on the same day, securing one television and three radio interviews.

But that was just the start of it as blanket coverage was also achieved across the internet over the following days – as far afield as New Zealand – and covering both mainstream news and specialist publications.

Of course, it’s also important to say at this stage that although speed was of the essence, that in no way were our high standards in any way compromised.

Not surprisingly, a quick glance at Google analytics showed a massive spike in the number of visitors to the client’s website, which couldn’t have come at a better time just before they were holding an important event.

The morale of the story is that Red Marlin has established strong links with key media contacts, who know that when they receive a story it will be of real interest and is not just a box ticking exercise to show the client that a press release has been issued.

Of equal importance is that Red Marlin has also taken the time to learn about its clients individual businesses and so has an in-depth knowledge of the subject matter, being able to provide answers to media enquiries promptly and correctly.

So the next time a news story breaks, you can be certain that Red Marlin will be the first ones out of the starting blocks.

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