Liam O'Neill Red Marlin HR

Red Marlin strengthens its leadership team with new appointment

Red Marlin, the automotive communications specialist, is pleased to announce the appointment of Liam O’Neill as its commercial director, further enhancing its expertise in future mobility.

Liam joins from the Advanced Propulsion Centre (APC) – an organisation investing £1bn to develop low carbon vehicle technologies – where he was the corporate communications manager responsible for running the press office as well as its communications strategy, including launching APC’s connected and automated mobility arm, Zenzic.

A former Jaguar Land Rover global technology and innovation storyteller, where he was tasked to focus solely on the communications of the OEM’s low carbon, connected and automated technology, Liam has also previously worked agency-side and at the Express bringing a wealth of experience working with some of the biggest names in the industry. This spans vehicles manufacturers to tier 1 suppliers and consultancies including: Vauxhall, Ferrari, Nissan, Ford Motor Company, McLaren, Williams Advanced Engineering, Prodrive to name a few.

Danny Rughoobeer, managing director and founder of Red Marlin, said:

“having worked with Liam for some time now, I’ve had the pleasure of experiencing first-hand his great skills, vision and level of enthusiasm. With the automotive industry going through such a period of transformation, it’s wonderful to be able to add someone of Liam’s calibre, experience and knowledge to our ranks. He’ll play a pivotal role in the business not only helping drive our own growth but also in supporting our many automotive clients in their own journeys.”

Liam O’Neill, commercial director of Red Marlin, said:

“as an automotive enthusiast it has been a boy-hood dream come true that I have been fortunate enough to work with some of the biggest names in the business. Over the last decade I have seen millions of pounds handed to many agencies achieving a mixed-bag of results. With the current state of the automotive industry, I believe we need to change this business approach and push the boundaries to provide high quality, reliable, trustworthy and ultimately good-value PR to support the industry that I love – I would encourage anyone looking for the same to give me a call.”

Red Marlin, founded in 2009, is an independent PR and digital marketing agency specialising in the automotive sector based at the heart of the UK’s car industry in Leamington Spa, Warwickshire. To find out more visit

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