Awards can play an important role in any company’s marketing activities. From enhancing reputations through to opening new opportunities, the independent recognition delivered with an appropriate award win can be worth its weight in gold.

Given this, we were delighted when our client, Yokohama tyres, was named ‘Tyre Manufacturer of the Year’ at the Tyre Industry Awards last week. The award-winning entry was prepared by Red Marlin and was a great example of how we can help companies capture the attention of awards judges and create a compelling, winning entry.

This award win is the latest in a series that Red Marlin has prepared on behalf of its clients including The Queens Award for Enterprise, The Sunday Times FastTrack 100, The Sunday Times International Track 200 and many others.

It’s also the latest winning entry we’ve managed on behalf of Yokohama having previously helped them secure other prestigious awards from both the NTDA and TyreSafe.

Our congratulations go to the entire team at Yokohama for their great work during the year and a well-deserved win.

1. If your company has never entered any awards, it’s certainly something that’s worthwhile considering for several reasons including the following:
2. It helps your company stand out from the competition
3. It’s a valuable and independent way of endorsing your brand or company. After all, people are far more likely to believe the opinion of a panel of independent industry expert judges than your sales team!
4. It’s a great way of increasing brand awareness and getting people talking about your brand
5. It sends out a positive message to customers and prospective customers
6. It sends out a positive message to your staff and helps you attract better talent
7. It’s a great opportunity for the whole company to pause, reflect on its achievements and celebrate each other’s success and hard work.

The work required in submitting an awards entry shouldn’t be under-estimated, but the rewards can help transform your business and open doors that were previously firmly shut.

If you’d like your team’s efforts celebrated by your industry peers, then why not give us a call and we’d be happy to share our experience with you and discuss how we can help you secure your industry’s top honours. Send us a message via our contact page or call 01926 832395.