Regardless of whether this year’s BRITS managed to inject some va va voom into the increasingly monotone music awards, there was one particular highlight that both PR pros and social media marketers should take note off.

As further confirmation of the publicity generating power of social media, and particularly Twitter, the Brit Awards 2014 generated a record breaking 4.17 million tweets, making it the most tweeted-about TV show ever in the UK. Even more impressive is the number of tweets that were posted on the ceremony per second, reaching a record peak of 78,000.

There was even a social vote for Best British Video, a first at the awards, and further proof that big national television events will increasingly look to social media to increase their reach and audience.

There’s always a new statistic or piece of research that predicts the demise of social media platforms yet who can argue its enduring popularity when events like this take place.

If you’re looking to promote your business through a creative social media campaign then get in touch to see what Red Marlin could do for you.