Tyresafe campaigning - road safety

Service Type: full service marketing support

The Challenge

To provide marketing support for TyreSafe’s annual Tyre Safety Month, a month of special events and activities to promote UK tyre safety and driver awareness.

The Solution

  • Campaign concept development and exploitation
  • News stories for automotive trade PR
  • Consumer news stories across print, online and broadcast channels
  • Campaign video management
  • Development of comprehensive suite of print and digital campaign materials
  • Co-ordination of the advance media and annual industry briefing

The Results

  • BBC News coverage
  • ITV Good Morning Britain coverage
  • Record levels of media coverage
  • 38% decrease in tyre related casualties

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