The Challenge
To provide marketing support for TyreSafe’s annual Tyre Safety Month, a month of special events and activities to promote UK tyre safety and driver awareness.
The Solution
- Campaign concept development and exploitation
- News stories for automotive trade PR
- Consumer news stories across print, online and broadcast channels
- Campaign video management
- Development of comprehensive suite of print and digital campaign materials
- Co-ordination of the advance media and annual industry briefing