Microphones interview

As the Scout’s say….be prepared!

So you’ve done the hard part and managed to secure a media interview. What next?

Preparation is everything when it comes to press interviews. At Warwickshire-based specialist PR agency Red Marlin, we’ve helped dozens of automotive clients prepare for their time in the spotlight so before your next 15 minutes of fame, take a look at our interview tips to help you prepare and make the most of the opportunity.

Before to the interview:

  • Research the publication, its audience, the article and the interviewer
  • Be clear about your objective
  • Have answers prepared both for questions you and wouldn’t like to be asked
  • Develop more than one message

During the interview:

  • Have a positive attitude – offer solutions
  • Have evidence to support your answers
  • Be concise
  • Don’t say anything you don’t want published – nothing is off the record
  • Don’t guess – if you don’t know the answer say so, refer to a colleague or offer to go back with the information

After the interview:

  • Avoid asking to see the article before publication as the journalist will feel you’re questioning their integrity
  • Tell the journalist if you like what’s been written as they will be more likely to deal with you again
  • If you don’t like what’s been written then don’t overreact. Concentrate on ways of ensuring the right message is delivered next time

If you’d like a little more advice before your next moment of fame, then why not give us a call on 01926 333245, email hellow@redmarlin.co.uk or send a Tweet to @RedMarlinUK. We’d be happy to help!

Related News Stories

Red Marlin asks is social media worth it?
Is social media still worth it?
The importance of tyre safety campaigns, from automotive PR agency Red Marlin
The importance of tyre safety campaigns to make our roads safer
Why videography works so well for automotive brands
The importance of automotive videography for car brands