Blogs should not be written just for the sake of it or because you feel you ought to.

They are designed to serve a purpose and be a source of information, to benefit the blogger and the visitor.

However, the hard truth is that sometimes it can be difficult to constantly create inspiring, sparkling, thought-provoking copy. Even the best authors in the world suffer from writers block now and again.

The agency team at Leamington Spa based Red Marlin are experts in PR, social media and marketing communications, especially in the automotive sector as well as for other clients in Warwickshire, so we thought it only fair to pass on five pointers for the next time you’re struggling.

1. Place your customers’ needs above your own

Try to look at your blog from a different angle with a fresh pair of eyes, make sure you place the needs of your customers as the number one priority so that you become a valuable resource for visitors.

Look at what their problems are and how they can be overcome. Of course, you’re not expected to be an expert in their field, but by comparing how you’ve resolved issues might also be of relevance to them.

2. Unanswered questions that need answering

What are the questions that your customers are asking? What is it that they need to know?

This may involve some research but by answering their questions in your blog is a great way to attract and engage with them.

The other benefit is that if one person needs that question answering, then it’s likely that that there are also many other hundreds or thousands in a similar situation. A potentially huge audience to engage with.

3. A great source of information

The FAQ sections on your competitors’ websites can give some great pointers on what your audience might need to know.

Of course, don’t steal what they’ve said but just a gentle tweak by answering it from your own perspective can give it the authority your customers need and keep them wanting more.

4. Use a more conversational style

Blogging is not a platform for your corporate brochure, so try using a less formal approach.

One way to achieve a more conversational tone is by inserting a personal angle or anecdote, which helps give it a feeling of intimacy.

In essence, the more conversational your blog, then the more chance you are likely to connect with the reader.

5. Invite feedback and comments

Engagement with visitors is a great way to keep the conversation going, as well as possibly supplying topics for the future.

Sure, you run the risk of negative feedback but hopefully this can be turned into a positive and, if not, then at least you know there are potential issues relating to whatever it is you’re addressing.