Insight

pips 2

Squeeze until the pips squeak

If you’ve got a story to tell then it stands to reason that you want as many people as possible to hear it.

The great news is that in today’s digital age you don’t just have one bite of the apple to get your message across, instead you can munch on the apple to your heart’s content and not finish until just the core is left.

How is this possible? Social media, of course.

The days when all you did was issue a press release and that was the start and end of the process have disappeared.

Instead, each news story offers a raft of opportunities to push it. In essence, reformat, re-tell and replicate stories for the right place.

While one-size fits all is not always the answer, it pays to put in place a programme of social media activity to accompany any press release announcement.

For example if it’s a story about winning a new customer it might typically include, to start with, a number of Tweets along the lines of:

  • New client win
  • Customer benefits
  • Endorsement

It’s also a great opportunity to update your LinkedIn status, while any pictures, graphics and video could lend themselves to Facebook or YouTube.

However, you don’t just need to limit yourself to one of the more obvious social media channels.

If it’s an automotive story for example, then search out forums where ‘petrol heads’ talk to each other. In this case, you’ll be amazed at how many specialist owners clubs there are!

So the next time you’re about to announce some news, sit back and have a long, hard think as to how social media can also play its part.

Better still, contact Red Marlin. As one of Warwickshire’s leading PR agencies, we’ll be more than happy to discuss your social media needs and advise you as to how it can play a vital role in communications marketing strategy. Please feel free to give us a call on 01926 832 395.

In the meantime, let the world (on-line world that is) be your oyster.

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