Secondmind

Service Type: PR & Media Relations, Awards & sponsorship, Events

The Challenge

Secondmind, an AI and machine learning tech company in automotive design, needed to boost credibility, media coverage, and attract investment following leadership and focus changes.

The Solution

  • Developed and executed a full PR strategy including press releases, messaging, media engagement, social media, speaking opportunities, and award entries
  • Adapted activity to promote leadership growth and industry impact
  • Positioned Red Marlin as an extension of Secondmind’s communications team

The Results

  • 200+ global media coverage pieces across business, trade, and consumer press
  • Featured interviews in leading industry publications
  • 4 award wins, 1 commendation, 10 shortlists including Tech Nation’s Future Fifty
  • Speaking slots at major industry events (Cenex, Automotive Testing Expo, NAFEMS)
  • Increased awareness, new investment, and extended partnership with Mazda

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