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The Challenge
To raise interest, including with bidders and sellers, in the upcoming classic car auctions for Silverstone Auctions which were held on a regular basis at the iconic motorsport venue.
The Solution
- Weekly newsletter highlighting interesting lots, such as rare models or those with celebrity connections
- Development and implementation of the ‘Auction Torque’ brand and template for the weekly newsletter so it was instantly recognisable to those who received it
- Regular weekly distribution time slot so readers would know when to look in their email inbox
- Email database management to ensure it complied with all GDPR regulations
