The Market

Service Type: Classic Cars

The Challenge

To build brand awareness and establish The Market among its competitors to attract higher levels of customers and a high volume of quality consignments for auction.

The Solution

  • Establish relationships with key journalists
  • Arrange press visits and interviews with key influencers
  • Connect The Market with key players in the industry
  • Generate impactful media coverage in classic car, automotive, lifestyle and national press
  • Secure features in key publications to reach new audiences

The Results

  • Average number of monthly press appearances increased from 14 to 120 per month
  • Average audience reach through media increased from 430,000 to 4 million per month
  • Regular appearance in key automotive publications including Classic Cars, Classic & Sports Car, Motorsport and Octane
  • 16 national news stories in first 12 months
  • In 2020 The Market became the market leader with a 95% sales rate

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