Iron Lynx

Service Type: PR and Media Relations

The Challenge

Iron Lynx, an official Ferrari race team, wanted to boost its global media presence and engage media effectively during race weekends.

The Solution

  • Set up a dedicated 3-person satellite press office covering every race weekend
  • Managed all media communications to ensure coordinated PR efforts
  • Built a comprehensive database of press contacts, sponsors, and internal teams

The Results

  • Generated more than 1,500 media articles in 2022
  • Reached 395,630 accounts with 28,900 engagements across platforms in 2022
  • Significant increase in awareness and engagement with the team

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