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The Challenge
Promote Bowers & Wilkins’ partnership with Aston Martin and raise awareness of their sound system in the new Aston Martin DB12.
The Solution
- Built a strong brand alliance with Aston Martin
- Executed a focused PR and marketing strategy around the DB12 launch
- Aligned messaging with Aston Martin’s press office to maximise coverage
- Created content showcasing the premium in-car audio experience
