BMW Mini

Service Type: PR & Media Relations

The Challenge

BMW MINI needed PR support to enhance internal communications across all UK manufacturing sites.

The Solution

  • Appointed as the sole PR agency for internal communications, including its internal social media channels
  • Established a dedicated department within Red Marlin for BMW MINI
  • Deployed a full-time, two-person account team based on-site
  • Delivered strategic, consistent communications across all locations

The Results

  • Built a long-term, multi-site partnership with a premium OEM
  • Transformed internal comms into a planned, campaign-led function
  • Increased employee engagement with company news and initiatives

Image Gallery

BMW mini plant in Oxford

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