Top PR strategies for automotive brands to boost media coverage

Red Marlin’s PR and marketing expertise on behalf of our automotive, technology and engineering clients resulted in more than 3,500 earned media articles online and in print, plus on mainstream TV, during 2025 thanks to our winning PR strategies.

This highly valuable earned media was achieved by implementing a host of individually tailored activities across a variety of channels, using a range of tactics designed to generate the best return on investment for our valued clients.

The results speak for themselves when using top PR strategies

Indeed, during 2025 alone standout successes for the Red Marlin team included TV news coverage on the BBC, ITV and Channel 5, together with national media exposure in The Sun, Express, Mirror, plus more.

There was also news articles in top automotive outlets including EVO and AutoExpress, and as well as incredible UK media coverage there were spectacular results around the globe, not least in SupercarBlondie.

A potent combination that serves a purpose

2026 promises much of the same for our clients with targeted marketing and digital marketing, whether that’s to boost brand awareness, enhance SEO or help drive sales, for example.

Read on to discover some of the top PR strategies that will help boost media coverage in the coming months and see our clients making positive headlines.

Look inwards for a goldmine of PR opportunities

It’s often the case that organisations are sitting on a mountain of news stories without even knowing it. What they consider to be their day-to-day business can actually be really interesting to the wider world.

That’s why we undertake discovery sessions and regular story mining workshops with our clients, such as whether they are in fleet, aftermarket or classic cars, for a deep dive into what’s going on at their business which can potentially be transformed into an interesting news announcement.

Areas often overlooked which are worthy of consideration include the likes of new appointments, promotions, anniversaries, customer contract wins, business milestones and company investments.

Our experienced team has a nose for news

Of course, it’s vitally important to know what is news and what isn’t, which highlights the importance of working with an agency like Red Marlin that has a proven track record of delivering results.

We’re proud that our team is a strong mix of trained journalists and certified marketing and PR professionals delivering the highest level of service who can spot a news story and position it for the maximum media impact.

Use top PR strategies to maximise events

Automotive events are an important strand in a PR and marketing strategy.

Whether it’s in engineering and technology, wheels and tyres or future mobility, they provide a host of opportunities such as speaking on panels, press interviews, press releases and live social media streaming, plus much more.

However, PR opportunities can be missed without careful planning, no matter if it’s at a major public show, trade day or industry conference.

Treat each event on an individual basis

Red Marlin appreciates that exhibiting, or organising an event, is a financial and time investment for the client, which is why we’ll take time to fully understand your goals and objectives, including advising which are the most relevant events to prioritise.

Pre-event activity can include working closely with the organiser to maximise all opportunities, while activity during the event might see the publication of a white paper to be shared for data capture. Post-event can be used to measure its success and how to capitalise going forward.

Awards can boost media coverage

Entering an award can provide a wealthy source of opportunities for PR coverage, even if you don’t win but are shortlisted.

Of course, the first step is identifying which are the right awards to enter and drafting a compelling award entry, which is where an external marketing agency can provide invaluable assistance.

Subsequent PR activity can include news announcements for successful entries, or any other results such as investment or funding.

PR strategies utilise activity around awards

Red Marlin, itself, understands the importance of standing on the winners’ podium having won a prestigious national award for our work in road safety.

Independent recognition through an award win not only enhances an organisation’s standing among its peers, it can also attract new talent, while also celebrating the achievements of team members – all valuable areas for future PR strategies.

Case studies provide powerful third-party endorsement

Another source of independent recognition in top PR strategies is through the use of case studies, which can lend themselves across multiple platforms, such as talking heads videos, social posts and press releases.

These can be especially valuable in automotive lifestyle, an area which Red Marlin has particular expertise in.

Our work highlights the strength of case studies. For example, one football fan shared a clever parking hack that saved him time on matchdays. The resulting news coverage appeared in the national press including in The Sun and was another powerful endorsement of YourParkingSpace.

Showcase successes with case studies

Red Marlin is a strong believer in the importance of case studies for boosting PR strategies and we have our own page showcasing our successes across the automotive and motor industry sectors.

So, whether it’s to boost brand awareness in the mainstream media or to highlight individual achievements to show how great an organisation is, then make case studies a key part of a marketing strategy.

Know how to boost media coverage with digital agency support

If you could benefit from our insight and expertise in automotive marketing and PR services, then please get in touch for a no obligation chat.