The role of automotive awards for boosting brand awareness

As an award-winning PR & marketing agency, Red Marlin knows all too well the importance of automotive awards for adding visibility to a brand.

After all, in a highly competitive automotive sector, organisations need to be more than just known, they need to be trusted.

Our latest blog explores the importance of awards, how they provide multiple PR and media opportunities across various channels, and how to capitalise on these.

It also provides hints and tips on crafting a successful award entry.

The role of automotive awards

Winning a prestigious automotive award provides some of the best third-party validation that an organisation could wish to have.

After all, while all businesses can make their own claims, an independent and renowned award can rubber stamp this, building trust and visibility across various audiences.

How does my business get the most out of an award win?

While winning a respected accolade is a real feather in the cap and morale booster, it also provides a raft of opportunities to shout about the win from the roof tops, although obviously not literally.

It can be announced through a press release, posted on social channels, especially LinkedIn for a B2B audience, used in future campaign materials and advertising, included in digital marketing, plus much more, all of which can potentially attract investment and funding, while adding kudos to the winning organisation.

Top tips for producing a successful award entry

Winning an award doesn’t happen by chance. They require attention to detail and planning, while being written in a style to grab the attention.

Here’s five key tips:

• Stay focused – Most award entries have word limits, so stick to them. If you feel you are being too wordy, then that’s what the judges will also probably feel. Therefore, keep it concise and structured, clearly listing the company’s achievements with the most important first.

• Include supporting material – Your award entry will have extra credibility by including external sources, such as case studies and mentions in the media, while backing up any claims with supporting data and tangible results. If there’s more than one person shouting about how great you are, then it stands to reason your entry has a better chance of standing out.

• Excite the judges – This is the moment for your organisation to shine. Only you can portray your enthusiasm, but avoid using internal jargon. After all, you have to assume the judges no nothing about your business, so pack the entry with the wow factor.

• Don’t rush – Many awards are announced well in advance, so take the time to research which are the right ones to enter, thereby allowing plenty of time to gather evidence, get any approvals if needed, and craft a winning entry without worrying about deadlines.

• Check, check and check again – once the entry is finished, then double, triple check it yourself and then ask a trusted colleague to do the same. The last thing you want is for the entry to fall down because of avoidable mistakes.

Further ways to boost you chances of winning 

As well as the above, other ways to increase the chances of winning are by making the award entry as visual as possible, such as with photographs and images.

Remember to keep it structured, flowing naturally with headers, sub headers and bullet points.

It can also be advantageous to be as brief and impactful as possible as judges can have dozens of entries to review.

Awards in conclusion

Automotive organisations can benefit from awards. They provide multiple media channels for reach to increase visibility, while adding even more trust and authority.

Need help with awards?

If you can benefit from our awards expertise, which extends to other fields including videography, branding and digital advertising, then please get in contact for a no obligation chat.

Alternatively, if you’re in the Leamington Spa area, then please drop in to meet the team for a cup of tea or coffee.