Will is a digital marketing consultant with eight years of experience driving organic growth through SEO and content strategy.

He previously led SEO for key editorial verticals at The Telegraph, where he worked closely with journalists and stakeholders to optimise high-impact content in a fast-moving newsroom environment. His expertise spans technical SEO, content audits, site migrations, and performance reporting - all underpinned by a clear focus on user intent and measurable results.

Will also develops custom Webflow, Shopify and WordPress websites for small businesses, combining technical know-how with a strategic mindset to build sites that perform.

He enjoys working on projects where thoughtful SEO strategy and clean information architecture come together to deliver long-term gains. His approach is grounded in efficiency, scalability, and staying ahead of search algorithm changes.

Outside of work, Will enjoys going to the gym, playing guitar, and enduring the weekly emotional rollercoaster of supporting Tottenham Hotspur.