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Automotive PR and Media Relations
For technology developers, car makers, car dealers, startups and beyond, the automotive industry faces more change than ever, placing an even greater need for effective PR and media relations services.
Sustainability, competition for market, government regulations, complex supply chains and technological advances are just some of the challenges, and opportunities, faced by those in the industry, making it more important than ever that your voice is heard.
As an award-winning PR and communications specialist for automotive related businesses, we place our clients in front of their key audiences, including consumers, investors, politicians and industry experts, via a wide range of media channels.
With a powerful mix of industry-trained journalists and certified marketing and PR professionals, our proven expertise is aimed specifically at the needs of our clients, whether that’s raising their profile, growing their business, securing a funding boost, reaching consumer audiences, or engaging with key external and internal stakeholders.
Why PR and media relations matter in the automotive industry
The automotive industry, which faces fiercer competition than ever, is not immune to a fast-changing media landscape.
Speed is, often, of the essence when news is transmitted around the world in seconds and viewed with the simple click of a button.
Keeping one step ahead of the competition, and reputation management, is a 24/7 operation so that PR and media relations opportunities are maximised and misinformation is contained.
Not only this, the media landscape has fundamentally changed in different ways in recent years.
Newsrooms are shrinking, but still receive hundreds of press releases a day. Publications have also become much more commercially driven, with a greater priority on advertising and paid content.
This is where we are an indispensable partner as we have the expertise to place our clients in the media using our PR skills, and thereby avoiding unnecessary additional expenditure with publications.
Our blend of trained journalists, PR professionals and certified marketing strategists, have more than 100 years’ experience in the automotive industry, turning challenges into opportunities for our clients.
Among others, this helps technology companies entering the automotive sector, innovative startups seeking investment, and established automotive companies looking to reach new audiences.
Our proven methods provide a level of PR and media relations that has resulted in industry accolades and, most importantly, achieved the desired results for our clients.
This includes opening doors with key media contacts, securing TV and radio interviews, achieving column inches in target publications and obtaining exclusive feature opportunities.
Ultimately, all our automotive PR and media relations activity is aligned to the strategic goals of your business, with clients benefitting from increased exposure that drives businesses forward.
Our approach to PR and media relations
We start by getting a clear understanding of our client’s needs, what they hope to achieve in their wider business and, ultimately, what they view as success.
We don’t offer a one-size fits all approach. Instead, we provide a bespoke approach that is tailored for the maximum return on investment.
The Challenge
Classic and collector auction house, H&H Classics, was honoured to be able to auction the motorcycle that Hairy Biker, Dave Myers, rode in his final TV series, The Hairy Bikers Go West, before he tragically passed away in 2024.
We were tasked with raising awareness of the sale to maximise the funds, with all proceeds going to charities selected by Dave’s widow, Liliana Myers.
The Solution
- Management and direction of overall media campaign, including creating press releases and media outreach to planning desks of national TV news outlets in the run up to the auction
- Co-ordination of project partners, including auction house, motorcycle museum, motorcycle manufacturer, charity beneficiaries and media spokespeople
- Logistics management of guests and motorcycle for TV news shoots
- Briefing notes and media training for key spokespeople
- Supply of quotes for media comment
- Rapid deployment of press release immediately after the lot’s sale to capitalise on the pre-event interest
We are a dedicated automotive PR and marketing agency. We’re based in the West Midlands, the heart of the UK’s car industry and our expert team members are specifically recruited for their knowledge, and passion, for all aspects of the automotive industry, working both in-house and client side.
We have:
Contacts – When we engage with our media contacts, they listen. They trust us to only provide newsworthy and interesting content. We have daily interactions with B2C and B2B contacts in the UK and around the world. And our contacts are not just limited to the automotive press, as they include a broad spectrum of the media such as financial, business, technology, lifestyle and consumer, all relevant for our client base.
Experience – Our team includes a potent mix of industry trained journalists and certified marketing and PR professionals. For more than 15 years, this inside knowledge of the media landscape means we’re one step ahead of the news agenda, ensuring our clients regularly appear in their target publications.
Passion – We love seeing our clients make the headlines as much as they do. Our dedication to providing a first-class service means we have a proven history of securing media opportunities for our clients, looking for news angles and celebrating our successes with them.
Strategic focus – Strategy is vital for successful PR and marketing activity. This holds true for the launch of a new business or the refreshing of an existing one. We will help you focus on your strategy, including sector identification, audience identification, tone of voice development and positioning statements.
Results – As an award-winning PR and automotive marketing agency, we know our reputation is only as strong as our latest results. That’s why we are in constant contact with key journalists, while evolving our outreach tactics to ensure we keep a fresh approach to our media relations, such as influencer marketing and digital content.
Why choose Red Marlin for PR and media relations?
What’s included in our PR and media relations ?
We don’t offer an ‘off the shelf’ approach as your requirements are as individual as you are.
Whether it’s a full retainer or an ad hoc project, our services are fully scalable to match your needs and budgets.
Our PR & media relations services include, but are not limited to:
- UK and international media outreach
- Press releases
- Forward feature targeting
- Media invites and interviews
- Press visits
- Op-ed articles
- Broadcast days
Automotive PR and Media Relations FAQs
Get started with PR and media relations today
Our expertise in PR and media relations has been an invaluable support for our clients for more than 15 years.
You too can benefit from our passion and dedication, so if you feel the news agenda is passing you by, and that your lack of voice in the media is having a negative impact, then we’d love to talk.
For a free consultation, no obligation chat, please contact us here.