Spring is the perfect opportunity to get out the vacuum cleaner, duster and glass spray and give the house, or office, a thorough once over.

But cleaning activity at this time of year should not be limited to domestic chores. The same attention to detail should be given to any public relations activity. It will give an even bigger sense of satisfaction.

Here’s some pointers to bear in mind, and not even a pair of Marigold’s in sight!

Vacuum

A vacuum cleaner is described as a device that uses an air pump to create a partial vacuum to suck up dust and dirt from floors.

It would also be good to suck up any bad PR practices, such as poor grammar or an out-of-date contact list, and consign them to the dustbin.

Spray

Spray clarity on your objectives and how you’re going to achieve them.

For instance, will your PR over the next year be focused on SEO or is it raising general brand awareness? Whatever the goal, make sure it is clearly defined and communicated to all those who need to know.

Mop

Mop up new ideas, whether they come from friends, colleagues, your own research or wherever!

After all, you’re never too old to learn a new trick. Use what you’ve learnt and, if it works, use it again. It could be as simple as putting a link in your press release for online digital media to create a backlink to your site.

Wipe

Wipe away any doubts. Be confident in your approach but not arrogant.

However, believing in what you do is just the start as you need others to believe in it too. For instance, is your press release actually newsworthy or advertising dressed up as news?

Sweep

Sweep the internet for new contacts, media targets and channels of influence.

As in all walks of life, people come and go, publications cease while others start, and influencers influence goes up and down. Make sure you’re up-to-date with who you need to know, and what you need to know, for your particular sector.

If your PR activity needs a good spring clean, then Red Marlin would be happy to help. Drop us a line at hello@redmarlin.co.uk or call 01926 832395.