United Aftermarket Network, one of the UK’s leading automotive aftermarket buying groups, has appointed Warwickshire-based PR agency Red Marlin to handle its communications programme.

Among the key factors for Red Marlin being awarded the prestigious account is its particular expertise in the automotive public relations sector, with established media contacts and insightful market knowledge.

Andrew Dickinson, managing director, UAN, said: “Our focus is firmly within the motor trade, so it was essential that the public relations agency we chose had a sound understanding of our business objectives and could immediately implement a communications programme to help us achieve them.

“Red Marlin has a proven track record within automotive communications and it presented a number of very interesting ideas. This combination meant we had no hesitation in awarding them the account.”

Central to the public relations strategy will be promoting UAN’s proven ability of helping both automotive parts suppliers and distributors grow their businesses with a wide range of innovative initiatives and support mechanisms.

Danny Rughoobeer, managing director, Red Marlin, said: “It’s another feather in Red Marlin’s cap to have been selected for such a high-profile account. We look forward with great excitement to helping UAN build its presence even further within the industry.

“From our initial meetings it’s clear to see that UAN is a very professional organisation who is committed to delivering exceptional value to their members. We share these same qualities so we look forward to an extremely long and successful partnership with them.”

For more information about UAN visit www.uniteraftermarket.net. Meanwhile to discuss how Red Marlin can help your business address its own unique challenges call us on 01926 33245, email hello@redmarlin.co.uk or send a Tweet to @RedMarlinUK.