If recent headlines in the media are to be believed, anyone involved in the classic car industry should hurry up and start looking for alternative employment!
“The bubble’s about to burst”
“Value of classic cars plunges”
“What goes up must come down”
These are just some of the headlines we’ve seen in recent months.
And while some auction houses have reported weak results of late, we’re delighted to have played in an integral part in the success of our client, Classic Car Auctions, most recent sale last weekend, bucking the trend of many in the industry.
Having promoted the sale for a number of months, our high profile PR and social media activity helped the CCA team secure a record number of entries for a one day sale. In the run up to the sale, we helped create a real buzz around the event with carefully targeted messages across a wide range of print, online and social media, stirring up some great excitement and anticipation with classic car fans around the Midlands and beyond, which resulted in the biggest attendance ever at one of the company’s auctions.
On the sale day itself, our team was on hand to help deliver one of the best results for the business since it started in 2015. As well as looking after our colleagues from the media, Red Marlin’s live social media reporting provided immediate news to anyone around the world who couldn’t make it to the sale.
With almost 80% of the cars on offer being snapped up for £2m, and a new world record price achieved in the process, it certainly wasn’t a dull day for our team. Indeed, we reached thousands of prospective buyers from all corners of the globe and received engagement from thousands more.