Insight

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Why developing a social media strategy is crucial for your business

It goes without saying that a clear and well-defined social media strategy can truly revolutionise your online presence as a brand. Without it, many businesses are left posting irregular, and irrelevant content that provides no real business gains.  

Here are four key reasons why developing a social strategy is so crucial:  

Creating an online presence  

When you have a strong online presence, the world is your oyster. On the internet, you have the ability to connect and sell to a global market, but unless you’re accessible to your target audience on mainstream social media platforms, you may not get the cut through you desire. 

The key to creating an organic online presence is to be consistent, a key factor that can be clearly defined within a social media strategy. Through preparation and planning, you can acquire a bank of pre-planned content that can be scheduled and released at regular intervals while providing your business with more time to focus on reactive content.  

Business goals and ethos  

A mistake that many businesses make is to view their social media channels as a separate entity to their business, simply existing to get the brand’s name out into the world and to create the impression that the brand meets the needs of the modern world.  

However, the content you release can also be a powerful tool to reinforce your business goals. Through creating relevant written and visual content, you can illustrate to your audience what your business stands for and where you see your brand progressing to in future years. 

Many brands achieve this by providing updates about relevant business gains and showing recent social events that the employees of the organisation may have taken part in. Not only does this highlight the current achievements of the business but also the desirability of joining such an organisation.  

Time for creativity  

As previously mentioned, having a social strategy and a content plan can provide you with more time to create reactive content and jump on new trends.  

By being able to quickly recognise trends and become part of the movement, you are much more likely to increase your reach and expand your audience to a much smaller niche who may not be accessible to you through conventional means.  

Better than the competition  

If you find yourself within a saturated market, it can be very difficult to stand out from the rest of the competition. However, your social media can make all the difference! 

If you are able to present yourself effectively on social media and allow yourself time for community management through your social media strategy, you can make sure that your audience sees the very best side of your brand, creating a long-lasting relationship with consumers.  

If you would like to find out how a social media strategy can help your organisation, then get in touch at hello@redmarlin.co.uk. 

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