Interviews. No matter whether they’re face to face, phone to phone or broadcast to thousands, sometimes millions of listeners, they’re usually accompanied by a complimentary bag of nerves.

Radio interviews are no different and can be quite daunting to those who haven’t had the chance to experience one before, but with the right preparation, it can be a lot of fun and a truly memorable experience.

Relax & enjoy it

Find a comfortable place where you can carry out the interview away from noise and any onlookers etc. If you’re not using your mobile phone for the interview, remember to turn it off and have a glass of water close at hand.

Smile

If you smile when you’re answering the questions, you’ll come across much more enthusiastically to the audience. They’ll be able to hear the warmth and positivity in your voice.

Keep it simple

Don’t try to cram your whole business story into this interview. Think of three or four key things that you’d like the audience to remember you and the company for afterwards and if necessary, repeat these during the interview.

Be confident

Remember, you know your subject inside out and in much more depth than the interviewer. They’re unlikely to be trying to catch you out and will simply be asking you questions that give you the opportunity to tell your story as you want to so be sure to stay on topic and keep things simple.

Avoid jargon, technical phrases, or acronyms

Use words that the general man or woman on the street would understand and don’t overcomplicate matters by using technical phrases or acronyms, where possible.

Tell your story

Keep in mind, you don’t always have to answer the question you are being asked, find a way of bringing it back to the several key things you would like your audience to remember about your company – politicians do this all the time.

Follow these simple steps and you’ll be a radio pro in no time or if you think your business could benefit from multiple years of media relations experience, then we’d love to hear from you. Get in touch by calling 01926 832395 or send an email to hello@redmarlin.co.uk.