OEC, the global leader in technology solutions to help vehicle manufacturers and car dealers to sell more original equipment parts, has appointed Red Marlin to support and help drive forward its international communications activities. 

The appointment will see Red Marlin develop and deliver a strategic PR and communications programme designed to generate greater awareness of OEC’s services, showcase the company’s capabilities to the aftermarket sector outside of North America and help drive sales enquiries. 

“OEC already has a great presence in North America but a significant opportunity exists to help them grow even stronger internationally,” comments Danny Rughoobeer, founder and managing director at Red Marlin. “We’re delighted to have been selected as its chosen partner and we look forward to working with its international team to build upon recent acquisitions and create a more widely recognised and powerful name in the automotive aftermarket.” 

Established in 2000, OEC works closely with many of the world’s largest automotive manufacturers, as well as many bodyshops, franchise dealers, insurers and vehicle repairers. Its work and innovation are widely recognised, having won numerous industry awards in recent years from the likes of Automotive News and Car Dealer. 

Katie Sisco, vice president of global marketing, OEC, added: “We are very pleased to be working with Red Marlin, drawing upon its years of automotive experience to spread the word about OEC and the breadth of services we can provide. We have been working closely with OEMs for decades but are one of the industry’s best kept secrets so it’s exciting to have representation to help grow our reputation in Europe and internationally.”  

Red Marlin is an independent automotive PR and digital marketing agency, specialising in the automotive sector founded in 2009 and based at the heart of the UK’s car industry in Leamington Spa, Warwickshire. To find out more get in touch at hello@redmarlin.co.uk.