New auction house appoints specialist automotive agency for national awareness assault

A brand new classic car auction house, Classic Car Auctions (CCA), has selected Warwickshire based PR agency, Red Marlin, to spearhead its launch and ongoing awareness throughout the UK.

With more than 20 years’ experience in marketing and PR for the automotive industry, Red Marlin will be helping to position CCA at the forefront of the burgeoning classic car market, which is worth an estimated £6bn a year in the UK, gaining interest and awareness in the company’s bi-monthly sales which commence in March. As well as providing communications consultancy support and ongoing media relations, the Red Marlin team will also manage the new company’s online communications and social media platforms.

“The classic car market is enjoying a boom period so this is a fantastic time to be involved,” comments Danny Rughoobeer, managing director, Red Marlin. “We know the team at CCA extremely well and we are looking forward to helping drive the new business forward and create quite a stir in the marketplace.”

CCA will specialise in the sale of ‘everyman’ classic cars, typically up to the value of £25,000. From April, sales will take place every other month in the stunning surroundings of Silverstone circuit pit garages following the special launch sale on 3rd March, which will see renowned classic car expert and motoring journalist Quentin Willson take to the rostrum to help auction the very first lot.

Red Marlin already has a wealth of success in the classic car auction world, having handled the media relations for CCA’s sister company Silverstone Auctions for the past three years. During that time it has helped the company firmly establish itself as one of the leading classic car auction houses, which sees it hold regular sales at high profile events such as Salon Privé and the Silverstone Classic.

Joe Watts, general manager of CCA, said: “Having worked with Red Marlin over the last three years, we knew they were the perfect choice to help us launch and grow CCA. With an intimate understanding of the market, bags of enthusiasm and ideas, they really are helping us to hit the ground running and make an impact on the market from day one.”

Classic car enthusiasts keen to see the range of stunning vehicles on offer from CCA can visit

Meanwhile to find out more about the PR, marketing and communication services available from Red Marlin, please feel free to contact us by email or by phone 01926 832395.

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