Tyresafe2017-01-11T17:04:31+00:00

TYRESAFE

Tyre Safety Month is run every October on behalf of road safety campaign group, TyreSafe.

The month of special events and activities is strongly supported by the tyre and related industries, major vehicle manufacturers and other agencies concerned with road safety.

We play a key role in the campaign’s continued success by providing full service marketing support. Targeted trade PR has helped to get on board some 3,000 tyre retailers, while consumer PR across print, online and broadcast channels achieves greater coverage every year, giving ever greater reach to TyreSafe’s vital road safety messages.

In 2013 we increased the reach of coverage generated by 130% compared to the previous year.

Our involvement also includes developing a comprehensive suite of print and digital materials that organisations supporting the campaign can use free of charge.

We also manage the filming of broadcast quality video to promote each Tyre Safety Month’s theme and messages, and co-ordinating the annual advance media and industry briefing to launch the campaign.

We also help to open doors to key decision makers within the motor industry’s big name companies, such as the motor manufacturers that have already joined TyreSafe.

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We have helped Tyresafe achieve record levels of media coverage in 2014.

38%

38% decrease in tyre related casualties since 2006.

TESTIMONIAL

“I deal with Red Marlin for both trade titles and consumer magazines. Its approach is first-class, providing me with the information I need, when I need it. They understand my requirements and never give a hard sell. In every respect they’re a template for how all PR agencies should operate.”

Rich Barnett, Freelance Journalist