Tyre Safety Month is run every October on behalf of road safety campaign group, TyreSafe.
The month of special events and activities is strongly supported by the tyre and related industries, major vehicle manufacturers and other agencies concerned with road safety.
We play a key role in the campaign’s continued success by providing full service marketing support. Targeted trade PR has helped to get on board some 3,000 tyre retailers, while consumer PR across print, online and broadcast channels achieves greater coverage every year, giving ever greater reach to TyreSafe’s vital road safety messages.
In 2013 we increased the reach of coverage generated by 130% compared to the previous year.