IAM RoadSmart

The UK’s leading road safety charity, IAM RoadSmart, tasked Red Marlin to position the charity as a leading voice on the issue of drug-driving

Commissioned a survey of over 2,000 motorists to gauge public sentiment and drive media stories
Created and distributed four press releases highlighting key issues related to drug-driving
Developed a campaign brief sheet to distribute to key broadcast media targets
Organised a campaign broadcast day, highlighting the issue of motorists driving while under the influence of prescription drugs
Fully briefed campaign spokesperson with key messages, FAQs and caution points
Raised the issue with key stakeholders in government

Over 100 media cuttings across national, regional and trade publications (online and in print) with a total reach of over 160 million
More than a dozen broadcast interviews (TV and radio) with a reach of over 50 million, including Sky and BBC News
Engaged with 10 MPs (Conservative, opposition and House of Lords)