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The Challenge
To increase brand awareness in the UK with motorists and homeowners.
The Solution
- Developed a variety of press releases focused on both homeowners and motorists making money. Where possible, we gathered case studies to add a human interest element to the story
- Focused on the theme of money-making hacks, in keeping with media landscape trends
- Disruptive PR highlighted issues with key UK parking infrastructure (NHS, train networks, council parking) and how YourParkingSpace offered a solution to motorists
- Approached national news outlets with tailored case study exclusives
