Silverstone Auctions is a specialist auction house founded in 2011 for the sale of classic vehicles, modern supercars, competition cars, motorcycles and automobilia.

When Silverstone Auctions needed PR and marketing support from a local agency with automotive expertise it came straight to Red Marlin. Since then we’ve raced its public profile off the grid and into a commanding lead, delivering £1m worth of coverage for one event alone. For every sale we identify a selection of key vehicles and develop a bespoke PR plan for each one, resulting in made-to-measure coverage in titles ranging from enthusiast magazines to national newspapers.

For cars of special historical interest we’ve generated reams of coverage further afield, from Europe to the USA and Latin America, all the way to Down Under.

We’ve also overseen an explosion in engagement on Silverstone Auctions’ social media channels, increasing engagement by 250% in six months

On top of this, we create and distribute a popular weekly email newsletter for Silverstone Auctions, highlighting news and auction successes and attracting quality consignments for future sales.

We help to add even more polish to Silverstone Auctions’ reputation by providing a press office service in person at its sales, and co-ordinating production of high quality video marketing content.


More than 1,700 articles written about Silverstone Auctions in the UK in 12 months.


Record sales in 2014, an increase of 193%.