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Insight
Why sector specialism trumps
Have you ever heard the expression ‘Jack of all trades, master of none’?
This term can apply to many arenas, including media communications, and points to the fact that having a strong skill in one area is more advantageous than knowing a little about lots!
Indeed, having expertise in a specific sector, such as the automotive industry, is a major benefit when appointing a public relations agency and here’s why.
Contacts
Here’s another expression for you, ‘It’s not what you know, it’s who you know’.
It is very true that having a close relationship with journalists and influencers, built up over years, can open doors and opportunities which might not otherwise be available.
In fact, it could well be that you have the most amazing news to announce, but this could quickly disappear into the ether without a trace if you don’t know who’s interested in publicising it.
Knowledge
Once again (sorry!) an expression can best sum this up, ‘Knowledge is key’.
Having great influence means that when Red Marlin speaks for its clients, then people listen as they know it will be interesting and useful.
After all, journalists are bombarded with hundreds of press releases every single day, so receiving a news story from a trusted source can pay dividends.
Topics
Being sector specialists gives the ability to keep abreast of industry hop topics, to react quickly and provide timely and insightful comment on behalf of clients.
Just as important is being able to look at future trends so that clients keep ahead of the curve, and ahead of their competition.
Enjoyment
There’s probably a reason why some individuals and agencies specialise in one sector, and that’s because they enjoy it and are good at it.
That enthusiasm will be seen in their work, their attitude, their relationship with colleagues and clients, and most importantly, their results.
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Red Marlin’s team has a proud record of achieving impressive results for its automotive clients.
Whether it’s for OEMs or their suppliers, whether it’s B2C or B2B, whether it’s retail or aftermarket, whether it’s online or in print, the experienced team at Red Marlin has consistently punched above its weight.
