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The Challenge
The UK’s largest independent road safety charity – IAM RoadSmart, previously the Institute of Advanced Motorists – approached Red Marlin to provide a solution while a key member of the PR team went on maternity leave, as an alternative to using temporary or fixed-term contracts.
The Solution
- A six-month PR retainer contract, later extended to 12 months +
- Access to two PR professionals at director level with a combined 35 years’ experience
- Access to the wider Red Marlin team
- A natural extension to the in-house team
