IAM RoadSmart

Service Type: Outsource Press Office

The Challenge

The UK’s largest independent road safety charity – IAM RoadSmart, previously the Institute of Advanced Motorists – approached Red Marlin to provide a solution while a key member of the PR team went on maternity leave, as an alternative to using temporary or fixed-term contracts.

The Solution

  • A six-month PR retainer contract, later extended to 12 months +
  • Access to two PR professionals at director level with a combined 35 years’ experience
  • Access to the wider Red Marlin team
  • A natural extension to the in-house team

The Results

  • The client was able to continue to deliver agreed KPIs to the board
  • Over 1,200 earned media articles, in online and print target publications
  • Significantly better value for money for the client when compared to a temp employee for the available budget

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