Yokohama - Motorsport

Service Type: Motorsport PR

The Challenge

To increase visibility of the Yokohama brand and boost tyre sales by working with multiple Yokohama sponsored championships and Yokohama sponsored drivers around the UK.

The Solution

  • Exhibiting at Autosport International
  • Silverstone Classic tyre partner activation
  • Liaison with championship organisers
  • Motorsport season preview PR
  • Motorsport end of season results PR
  • On-event support
  • Driver features
  • Driver interviews

The Results

  • SMRC ‘Wheelspin’ magazine features
  • Boosted presence in motorsport press
  • Motorsport tyre range features in tyre trade press
  • 100,000+ people reached at Silverstone Classic festival annually

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