The Challenge
To increase visibility of the Yokohama brand and boost tyre sales by working with multiple Yokohama sponsored championships and Yokohama sponsored drivers around the UK.
The Solution
- Exhibiting at Autosport International
- Silverstone Classic tyre partner activation
- Liaison with championship organisers
- Motorsport season preview PR
- Motorsport end of season results PR
- On-event support
- Driver features
- Driver interviews