Yokohama - tyre partner of the Silverstone Classic

Service Type: Partnership leverage

The Challenge

To create maximum exposure opportunities for Yokohama as the new tyre partner of the Silverstone Classic.

The Solution

  • To create multiple opportunities to increase brand visibility
  • Sponsorship of numerous festival activities
  • Display of historic road and race cars on Yokohama stand
  • Tyre range display with exclusive new product previews
  • Promotion of new, interactive Chelsea skills zone
  • Press invitations with hospitality and supporting PR
  • Photography
  • Supporting PR

The Results

  • Brand exposure to more than 100,000 festival goers over three days
  • Appearance on ITV4 Silverstone Classic television coverage
  • Multiple trophy presentations for winning racing competitors
  • Exclusive Supercar Paddock video with YouTuber Adam C
  • Social media presence across all event channels
  • Hundreds of families hosted by Chelsea Skills Zone
  • Prizes presented to Chelsea Skills Zone top performers
  • VIP hospitality experience for journalists and guests
  • PR coverage in tyre trade press pre and post event

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