The Challenge
To create maximum exposure opportunities for Yokohama as the new tyre partner of the Silverstone Classic.
The Solution
- To create multiple opportunities to increase brand visibility
- Sponsorship of numerous festival activities
- Display of historic road and race cars on Yokohama stand
- Tyre range display with exclusive new product previews
- Promotion of new, interactive Chelsea skills zone
- Press invitations with hospitality and supporting PR
- Photography
- Supporting PR