TyreSafe - Fleet

To encourage fleet managers to adopt a more rigorous and robust tyre care and maintenance policy among their vehicle fleet.

Devised engaging safety campaign theme
Widespread media coverage in fleet sector and wider automotive industry press
Arranged speaking opportunities at key industry events
Produced campaign video and other digital assets to increase levels of support and engagement
Developed case studies to demonstrate best practice

Initiatives supported by various government transport departments and road safety partnerships
Record number of requests for campaign support materials
Activity led to several new member applications from fleets looking to establish long-term best practice