TyreSafe - Fleet

Service Type: full service

The Challenge

To encourage fleet managers to adopt a more rigorous and robust tyre care and maintenance policy among their vehicle fleet.

The Solution

  • Devised engaging safety campaign theme
  • Widespread media coverage in fleet sector and wider automotive industry press
  • Arranged speaking opportunities at key industry events
  • Produced campaign video and other digital assets to increase levels of support and engagement
  • Developed case studies to demonstrate best practice

The Results

  • Initiatives supported by various government transport departments and road safety partnerships
  • Record number of requests for campaign support materials
  • Activity led to several new member applications from fleets looking to establish long-term best practice

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