TrackDays.co.uk - Automotive lifestyle

Service Type: PR and SEO services

The Challenge

To increase bookings of driving experience days on the TrackDays.co.uk website as well as build brand influence among consumers

The Solution

  • Regular press releases for automotive consumer outlets
  • Target audience strategy to reach multiple buyer profiles
  • Media outreach to automotive, lifestyle and local news press
  • Data deep dive to uncover buyer trends and behaviour
  • Seasonal and holiday sensitive campaigns
  • Website content boost to improve TrackDays.co.uk SEO and Google ranking
  • Commercial relationship outreach

The Results

  • National news coverage including Sunday Times, The Sun and Yahoo!
  • Automotive publications coverage including Auto Express, Motor 1 and DriveTribe
  • More than 300 press cuttings generated in first 2 years
  • Secured commercial relationship with Sunday Times Driving
  • Gift guide inclusion in key consumer publications

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