Silverstone Auctions - Classic cars

Service Type: full service

The Challenge

To launch Silverstone Auctions with premium positioning to attract customers, event footfall and establish the company ahead of its competitors.

The Solution

  • Generation of high levels of quality news stories
  • Targeting classic car, automotive and luxury lifestyle media outlets
  • Global media relations
  • Engaging social media content and community management
  • Weekly e-newsletters
  • Video creation working with social influencers
  • Live social media feeds at auctions
  • Media buying

The Results

  • Global press coverage and brand awareness
  • Year on year growth in media coverage
  • 1,435 average total press cuttings per year
  • 300,000 YouTuber partnership reach
  • 50k new social media followers
  • Top 3 UK classic car auction house status
  • Multiple world record sale prices

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